Namaste !

I'm Amith H R

I am a Creative Designer, having Master's Degree in Design.

I expertise in User Experience design, User Interface design, Motion Graphic Design and Product Design. My designs are made of thoughtful expression with a combination of design, business and marketing.

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My Story

I’m an Indian, born and bought up in Bangalore.


Currently, I'm residing in Bangalore, where I’m working as Lead Designer for Surebot Technology Solutions. I've been a creative human being from the day my mother gave me color pencils and crayons to play with. 

From the spring time of my life, I always wanted to stand different and stand tall. I was encouraged even more when I was awarded as the Best leader in my 10th grade. From then on I have been an initiator at different stages of my life and I have cultivated my communication and leadership skills through presenting my work to technical and non-technical audiences.

Being an undergraduate student in Mechanical Engineering and Masters in Design, my thought process has always been creative and innovative. Being a design student, I always want my life to be aesthetically driven, hence I always looked for opportunities where I can use design to solve the problems around me. I love to develop digital experiences with the superpower combo of design, animation, and videos.

When I am not designing, you can find me talking about cinemas, Cricket and love to convert few in the basketball court. I am person who enjoy the journey more than the destination, so hit me up any time for road trip (FYI: I need to be free though)

Goals & Ambition

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Coming from a country where there is abundance of creative energy but quiet often they are failed to channelized them in right direction. Born and bought up in a middle class family I have seen many of my cousins and friends being forced to opt for a path which they are not interested in. I feel this is one of the main reasons why a country this vast has failed to create an impact in design field. This is where I wanted to stand different , I wanted to study design, I wanted to solve problems using design. 

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This dream always hits me more often, dream of building a “School of Creativity” for the talented and the misfortune. . A school where classes are made based on each individual's passion, a school where you don't study books rather solve problems. I know its huge but i have never lost confidence.    

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“Design is the intent behind 
  the outcome—so be intentional”

My Principles 

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Design Process is not just about methodologies, but it is also knowing when to use a tool. 
Each step in a design process should be connected, it should define the need of the net step. This is where i use my principles, each step is valued based on the following principles 

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Empathy

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Mindfulness 

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Neuroscience 

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Aesthetics

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My Process 

Every project will undergo a basic process-how different might be the result 

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A. Define

I usually start my project by defining the problem, identifying the needs, fixing up timelines, project requirements and expectation of the client. This is when understand your role when working in a team . 

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C. Explore

In the exploration phase, I will have a better idea as to what are the user needs. I define the user personas, identify competitors, understand the market and consumer, prepare story board, chock out the road map and revisit the problem statement.  This phase is the foundation of a successful project. 

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E. Prototype

As a designer I get my high fidelity design ready in this phase. This phase helps me have better understanding of how the final product would look.

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B. Research

This is the phase where I spend lot of time understand the user by talking to them, exploring, conducting interview, questionnaires. This helps me create a user report and understand  space of the user.

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D. Ideate

This phase excites me more as I get to use my full potential. I brainstorm my ideas on paper and sometimes use a graphic tablet to get low fidelity wire-frame/models for better understanding. This phase helps my mind go wild and bring out numerous solutions. More the option better the result.  

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F. Test

Once the high fidelity model are ready, I tend to test them by giving it to the a set of users, where I make note of pain points, look and feel, and overall experience of the user. Get back and try to correct them, based on the user feedback. 

What tools do i use ?

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Miro

I use miro to during research phase for card slotting, stick notes, etc

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Adobe Photoshop

I use photoshop for

editing photos and 

use graphic tablet

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Adobe Illustrator

I use illustrator for

creating vectors, characters and logos

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Adobe XD

I use XD to create UI designs along with rapid prototypes.

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Adobe After Effects

I use AE to create complex animations, explainers and video templates

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Autodesk Alias 

I use Alias to create surface modelling 

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DS Catia

I use catia to create solid modelling

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Keyshot

I use keyshot for realistic rendering of models

Education & Experience 

EDUCATION

Master's in Design

M S Ramaiah University of Applied Sciences 

2017-2019

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University Gold Medal

Bachelor's In Mechanical Engineering 

Kammawari Sanga Institute of Technology(KSIT)

2013-2017

Go-kart, Supra, ISRO Internship

Pre-University & High School

St. Joseph's 

2008-2013

Best Leader Award, State Level Basketball

EXPERIENCE 

VRITTI EDU-WORKS(Start-Up)

Creative Head

2015-2016

SUREBOT TECHNOLOGY SOLUTIONS PVT LTD.

UX/UI Designer

2020-2021

Lead Designer

2021-Present